“I’m the girl M · The · C!” This provocative slogan heralded the first VIVA GLAM – face the drag icon RuPaul, resplendent in red corset and leather boots. The legendary campaign that would see many stars and different styles over the years, but that would always hold in your heart that same spirit of irreverence, outrageous style and an irrepressible love for life.
Created in 1994, the passionate red lipstick VIVA GLAM raised funds and awareness around HIV/AIDS at a time when the pandemic was dramatically affecting the fashion community in particular, but also the world as a whole. Back then, as now, an unprecedented donation of 100% of the selling price of VIVA GLAM products is transferred to the m· The · C AIDS Fund (less tax, where applicable).
In the two decades that followed provided the campaign with RuPaul caused a fuss, the Galaxy of stars that were the campaign finds no parallels, including Lady Gaga, Elton John, Debbie Harry, Boy George, Cyndi Lauper, Nicki Minaj, Ricky Martin, Christina Aguilera, Dita Von Teese, Shirley Manson, Mary J Blige and, more recently, Rihanna.
THE M· The · C AIDS Fund itself is a pioneer in the financing of campaigns around HIV/AIDS, providing financial support to organizations working with underserved regions and populations. On quality of higher corporate donor non-pharmacist from this area, the m· The · C AIDS Fund is dedicated to address the link between poverty and HIV/AIDS through support to various organizations worldwide that offer wide range of services to people suffering from HIV/AIDS. To date has raised more than 340 million dollars exclusively through the sale of their lipsticks and lip sheens VIVA GLAM, always donating 100% of the sale price to fight the virus and the disease. Here at 800zipcodes.com you can get more different models and styles.
>>> Tomorrow, the 1:00 pm to 2:00 pm be seller M · The · (C) the side of brand all makeup artists to help in this cause. I will be waiting for you, friends and dear readers to show all my favorite products of the brand and also present the colors created by Ariana Grande (orchid pink matte lipstick and lipglass shimmering mauve) for action this year. #vemgente! You can also buy online by clicking on the links. Shop TOP Center, on Avenida Paulista, 854-São Paulo.
Long live, VIVA GLAM! We are all the girl M · The · C!